30 years of commitment to their welfare. This was the proposal for campaign positioning Craft of Pharmacy by completing its 30 years in the market. The campaign brought with it elements that are part of the history of Pharmacy Handicraft commitment to the well-being. By combining the green and the handcrafted leaf forming a human mosaic of all the people who made and are part of this story.
The campaign proposal was to give away 30 vip cards entitled to use 1mil dollars in purchases for one year. The registration was done via hot site created for the campaign, see the timeline and the historical evolution of the Craft, and share the campaign via social networking.
Planning / Creative Director / Media